Give Life a Lift

O Negative Blood Donation Awareness Campaign

As a rare blood type, O Negative makes up a small percentage of the population. It is also the only blood type that can be transfused into any individual.

This ad campaign was designed for The Blood Connection in Greenville, SC to target those with the O Negative blood type. Donors will first receive this mailer that will inform them on the importance of their blood type as well as encourage them to pledge to donate at least 3 times within the calendar year.

After pledging to donate, they received a packet with a t-shirt and sticker as an initial thank you gift.